Privacy Policy


Both the Preference Laboratory and Trustees of Dartmouth College (“Dartmouth,” also referred to in this policy as “we,”  “us,” or “our”) respect the privacy of the users of this website and are committed to protecting it through compliance with this policy. This website privacy policy (hereafter referred to as “Privacy Policy”) will tell you what information is collected about you when you visit (“website” or “this website”) and about your use of this website and its services. It will explain the choices you have about how your personal information is used and how that information is protected. Please read this Privacy Policy carefully.

This Policy applies to information collected:

  • On this website;
  • In email, text, and other electronic messages between you and this website; and
  • When you interact with our applications on third-party websites and services, if those applications include links to this policy.

It does not apply to information collected by Dartmouth offline or through any other means, including on any other website operated by Dartmouth or any third party.

  1. Information Collected About You and How We Collect It

    1. Definitions and General Method of Data Collection

      1. Data Controller

        In accordance with Chapter 1, Article 2(d) of the European Union’s Data Protection Directive (95/46/EC), Data Controller means “the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.” In accordance with this EU Data Protection Directive, Dartmouth will serve as the Data Controller of this website.  If you have any questions or concerns, please email To contact us by mail, please use the following address:

        Attn: Lisa Sharp Grady, Preference Laboratory Administrative Assistant,
        The Dartmouth Institute for Health Policy and Clinical Practice
        Level 5, WTRB
        1 Medical Center Drive
        Lebanon, New Hampshire 03756

      2. Information that We Collect through Automatic Data Collection Technologies

        Even though this website does not collect any personally identifiable information from you, we do collect automatically-generated information about your use of this website. Information that is collected automatically means data that we cannot use to identify or contact you, but that is about you and/or about your internet connection, the equipment you use to access this website and its operating system, information collected through various automatic tracking technologies, and usage details of your visits to our website, such as the content that you view, resources that you access and use, and the websites that you visit immediately before and after this website.

    2. Business or Proprietary Information via Email

      This Privacy Policy does not apply to business information, ideas, concepts or inventions that you send to us by email. If you want to keep business information, ideas, concepts or inventions private or proprietary, do not send them in an email to us.

    3. Automatic Data Collection Technology

      As you navigate through and interact with this website, we may use automatic data collection technologies to collect usage data from you.

      We also may use these technologies to collect information about your online activities over time.

      The information we collect automatically is statistical data and does not include personally identifiable information, but we may maintain it or associate it with your personal data, which we collect in other ways or receive from third parties. It helps us to improve our website and to deliver a better and more personalized service, including by enabling us to:

      • Estimate our audience size and usage patterns;
      • Store information about user preferences; and
      • Recognize you when you return to our website.

      The technologies we use for this automatic data collection may include cookies and web beacons.

      1. Cookies are pieces of information that a web server can store on the hard disk of a user’s machine. Cookies allow a website to store information on a user's machine and later retrieve it. The pieces of information are stored as name-value pairs, i.e. a named piece of data. We use Cookies to collect information about your use of this website and your use of other websites. The use of Cookies is an industry standard, and most major websites use Cookies to collect non-personal aggregate usage data.

        We do not and cannot use Cookies to retrieve any personally identifiable information about you from your computer unless such information was knowingly and willingly provided by you. Cookies do not provide us with access to any credit card information. Cookies used on this website do provide us with information about your preferred language for the duration of your session as a registered user. However, such Cookies expire at the end of your session when you log out.

      2. Web Beacons are graphic image files imbedded in a web page typically used to monitor activity on a web page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from your browser, such as the IP address, the URL of the page on which the beacon is located, the type of browser that is accessing the site and the identification number of any Cookies on your computer previously placed by that server.
    4. Obtaining Your Consent to Cookies and other Device Identifying Technologies

      Most computer browsers are initially set to accept Cookies. Upon visiting our website, you will be alerted to a notice regarding the use of Cookies and will be asked to first read this Privacy Policy before being given the option of either consenting to or rejecting Cookies on your browser. Most browser software can be set to reject Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" section of the toolbar. If you reject our Cookies, certain functions and conveniences of this website may not work properly.

      Collection of Non-Identifiable, Usage Data by Third Parties

      Third parties under contract with Dartmouth may use Cookies or Web Beacons to collect information about your usage of this website, including which health topics you have viewed.

    5. Our Response to Do-Not-Track Signals

      We do not currently respond to “Do Not Track” signals as there is no common set of standards for responding to them.

  2. How Information Collected About You is Used

    1. We do not release, trade, or sell any individually identifiable information gathered from users of this website via email or public social media posts to people or organizations outside of the Preference Laboratory. We may disclose, without restriction, aggregated information about our users.

    2. We, or our contractors, may use information that we collect or that you provide as described in this Privacy Policy:

      1. To present our website and its contents to you;
      2. To provide you with information, products, or service that you request from us;
      3. To fulfill any other purpose for which you provide it;
      4. To notify you about changes to our website or any services we offer or provide through it; and
      5. To respond to inquiries that you send to us and to send you administrative communications about this website or services.
    3. Disclosure of Your Information to Third Parties

      Except as described in this Privacy Policy or as specifically consented to by you, we will not sell, trade, rent, or disclose personally identifiable information that you may disclose to us via email or social media posts to third parties for their direct marketing purposes.  Third parties may collect personally identifiable information about your online activities over time and across different websites when you use our website and related services.

      In the event of a transfer of ownership or control of this website, Dartmouth reserves the right to transfer usage information that is automatically collected about you to the new party in control or the party acquiring ownership. In the event of such a change, such non-identifiable information will continue to be treated in accordance with this Privacy Policy unless any changes to the Privacy Policy are made in accordance with Section IV below that discusses “Changes to This Privacy Policy.”

    4. Disclosures to Our Contractors

      Our contractors sometimes have limited access to automatically collected data about your usage of this website in the course of providing products or services to us. These contractors include vendors and suppliers that provide us with technology, services, data analysis, research, advertising and marketing assistance and/or content in connection with our operation and maintenance of this website. We contractually require that our contractors: i) protect the privacy of your information consistent with this Privacy Policy, and ii) not use or disclose your personal or website usage data for any purpose other than providing the limited service or function provided to us.

    5. Disclosures to Third Party Websites

      Certain content and services offered to you through this website are served on, or contain links to, websites hosted and operated by an entity other than us ("Third Party Websites"). While we do not disclose your personal data to these Third Party Websites without your consent, you should be aware that any information you disclose to the other websites once you access them is not subject to this Privacy Policy.  We do not endorse and are not responsible for the privacy practices of these Third Party Websites. We urge you to review the privacy policy posted on these other websites to understand how Third Party Websites collect and use your personally identifiable information.

  3. Contacting Us Regarding This Privacy Policy

    If you have questions about this Privacy Policy, please send us an email by using the Contact Us link at the bottom of every page of our website.

  4. Changes to This Privacy Policy

    We reserve the right to change or modify this Privacy Policy or any of our tools or services at any time and any changes will be effective upon being posted unless we advise otherwise. If we make any material changes to this Privacy Policy, we will notify you by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this website for the latest information on our privacy practices. If you do not accept the terms of this Privacy Policy, we ask that you refrain from use of this website.